Capital Discount Furniture was founded by Scott and Jenny Danielson, longtime Central North Carolina residents who set out to build a locally owned, family-run furniture business rooted in integrity, value, and community.What began in Apex, NC as a small, modest operation has grown into one of the Triangle’s most trusted and highly rated furniture retailers. With decades of combined experience in the furniture industry and small business ownership, Scott and Jenny built Capital Discount Furniture from the ground up with a simple mission: to offer reputable, high-quality furniture brands at honest, factory-direct prices — without pressure, gimmicks, or big-box markups.Today, Capital Discount Furniture proudly serves homeowners across Central North Carolina, including Raleigh, Durham, Cary, Apex, Chapel Hill, Wake Forest, and surrounding communities. Whether customers are shopping for a single piece or furnishing an entire home, our team is committed to delivering a straightforward, enjoyable buying experience backed by dependable local delivery and genuine customer care.As active members of the local community, the Danielson family believes strongly in giving back and supporting causes that strengthen the area they call home. Their values — integrity, service, and long-term relationships — continue to shape how Capital Discount Furniture operates every day.When you shop with Capital Discount Furniture, you’re not just working with a furniture store — you’re supporting a local family business that stands behind its products, its pricing, and its people.
