Ashley is one of the most widely recognized furniture brands in the country, which makes price comparison across retailers unusually easy and unusually worthwhile.
Apex is where Capital Discount Furniture began and where the owners live, which gives the store unusually direct familiarity with local homes. Apex has grown quickly, and its mix of established downtown-area homes and newer subdivisions means two houses a mile apart can present very different delivery paths.
Family owned and operated from 3921 S Miami Blvd, Durham, NC 27703, we cover Apex from a single 50,000-square-foot showroom rather than a chain of locations. Apex is southwest of the showroom, a drive that usually combines I-40 with US-64 or NC-55. Everything below reflects how we actually operate, including the parts that limit what we can promise.
Working Backward From the Room
Before comparing Ashley pieces, settle a few things about the room itself. These questions decide whether a piece works, separately from whether you like it.
· whether the exact configuration is in stock or needs ordering
· how the finish reads under your own lighting
· what the total delivered price comes to
· which coordinating pieces you actually need
The owners live in Apex, so questions about how a piece works in a local floor plan often get a first-hand answer.
Judging Pieces in Person
Our Ashley collection covers comparing a widely stocked brand on price, availability, and service. In the showroom you can compare these directly:
· Ashley living room sofas, loveseats, and sectionals
· Ashley bedroom sets and individual pieces
· Ashley dining tables and chairs
· Ashley home office desks and storage
· Ashley accent and occasional pieces
Planning the Delivery
· Local delivery is handled by our own crew and trucks, typically six days a week.
· Orders need to be paid in full before we can put a delivery or pickup on the calendar.
· White Glove Delivery means the piece comes inside, into the room it belongs in, assembled, with packaging taken away.
· Give us a day's notice to change a delivery; inside that window the fee applies regardless.
· You get a delivery date and an approximate three-hour window; out-of-town routes can shift that range.
· Delivery pricing varies with the destination and the contents of the order rather than a flat rate.
Two things the crew will not do, worth knowing in advance. If a hallway, doorway, or stairwell makes maneuvering genuinely unsafe, the piece is set in the nearest suitable room and final placement is yours. Old furniture is not moved or hauled away by the delivery team; plan its removal ahead of delivery day.
Before delivery day, clear the hallways, stairs, and door openings along the route, and tell us in advance about any obstruction outside. Secure children and pets while the crew is working, and check the order for accuracy before they leave.
Book a pickup appointment; that is how the team makes sure everything is ready to go. Apex customers choosing pickup should plan the return on US-64 or NC-55 with the load secured. Confirm your vehicle's dimensions, bring moving supplies, and expect to handle the loading, which is not something the team does.
Up to 60 days of free storage is available from point of sale, after which unarranged items may go to Restore.
Read the full delivery and pickup policy
Timing, Financing, and Warranty
On timing: many items are in stock and available for immediate or same-day delivery or pickup. Special orders vary with manufacturer availability, holidays, and custom work; the team can give a clearer estimate at or before point of sale.
On assembly: factory-direct items need minimal light assembly and arrive with instructions, hardware, and basic tools; delivery crews assemble and remove packaging.
On financing: we work with Snap, Synchrony, and Wells Fargo, with options for a range of credit types with monthly payments, subject to approval and each program's terms. Snap advertises approval decisions in seconds and lease-to-own amounts up to $5,000. We accept financing, Visa, Mastercard, Discover, or cash.
On coverage: everything sold carries a manufacturer warranty, which varies by manufacturer, and an optional 5-year protection plan is available, priced by what is covered.
The Showroom and the Family Behind It
Jenny, Scott, and their kids live in Apex, which is also where Capital Discount Furniture began. They built the business from the ground up, and they stay active in the community and with Hope Community Church, looking for ways to give back.
For someone shopping from Apex, that structure is what produces factory-direct pricing, and a best price guarantee stands behind it. The store has earned more than 1,300 five-star Google reviews along with WRAL Voters' Choice Award, Cary Living's Diamond Award, Indy Week's Best of the Triangle, and Cary Magazine's Maggy Award.
Brands on the floor include Rowe, Fusion Furniture, Helix, Ashley, Classic Home, Sealy, Brooklyn Bedding, and Liberty Furniture, among others. We also offer Renew Staging & Design, an in-house staging and design service.
We are open Monday-Friday 11am-7pm, Saturday 10am-5pm, Sunday 12pm-5pm. Before making the trip from Apex, call (919) 600-1994 to check that the piece you want is out on the floor. Se Habla Espanol.
More about the family behind the store
Useful Independent Sources
For questions that sit outside a sales conversation, these independent sources are useful:
· Town of Apex — municipal information and resident services for Apex
· CPSC tip-over and anchoring guidance — independent safety guidance on anchoring dressers and chests
Frequently Asked
Does the store have any particular connection to Apex?
Yes. Jenny and Scott and their kids live in Apex, and it is where Capital Discount Furniture started before the Durham showroom. That means questions about how a piece fits a familiar local floor plan often get a direct answer rather than a generic one.
Can Ashley pieces be special ordered in a different finish?
Often, depending on the line. Special-order timing depends on manufacturer availability, so ask for an estimate before committing if you have a deadline.
What happens if something arrives damaged?
Report it before the delivery team leaves. The customer is responsible for checking the order for accuracy at delivery, and raising an issue on the spot is far simpler than resolving it afterward.
Is Ashley the only brand you carry in this category?
No. Ashley sits alongside Hooker, Liberty, Vaughan-Bassett, Artisan & Post, Universal, International Furniture Direct, and others, which is what makes a side-by-side comparison possible.
Is the Ashley piece I saw online available in the showroom?
Sometimes, but not always. Showroom stock changes, so calling ahead about the specific Ashley item is worthwhile, especially if you are driving in from outside Durham.
Visit the Showroom
If you are shopping for Ashley furniture in Apex, come measure against the real thing. We are at 3921 S Miami Blvd, Durham, NC 27703, open Monday-Friday 11am-7pm, Saturday 10am-5pm, Sunday 12pm-5pm. Call (919) 600-1994 with questions, or start narrowing options online first.
