Ashley is one of the most widely recognized furniture brands in the country, which makes price comparison across retailers unusually easy and unusually worthwhile.
Durham buyers are the closest to the showroom, which makes a second in-person visit realistic before committing to a large purchase. Durham's housing runs from older bungalows and mill-village homes near downtown to newer construction closer to RTP, so ceiling heights, doorway widths, and stair turns vary widely across the city.
Family owned and operated from 3921 S Miami Blvd, Durham, NC 27703, we cover Durham from a single 50,000-square-foot showroom rather than a chain of locations. The showroom is in Durham itself, on S Miami Blvd near RTP, a short trip from most of the city rather than a highway run. Everything below reflects how we actually operate, including the parts that limit what we can promise.
Getting the Dimensions Right
Start with the room rather than the Ashley pieces. These are the constraints that decide the outcome.
· whether the exact configuration is in stock or needs ordering
· how the finish reads under your own lighting
· what the total delivered price comes to
· which coordinating pieces you actually need
Because the store is in Durham, an in-stock item can often move from decision to home the same day.
How to Narrow the Options
Our Ashley collection covers comparing a widely stocked brand on price, availability, and service. In the showroom you can compare these directly:
· Ashley living room sofas, loveseats, and sectionals
· Ashley bedroom sets and individual pieces
· Ashley dining tables and chairs
· Ashley home office desks and storage
· Ashley accent and occasional pieces
Delivery, Pickup, and Timing
· Orders need to be paid in full before we can put a delivery or pickup on the calendar.
· We use in-house trucks and staff rather than a third-party carrier, generally Monday through Saturday locally.
· Deliveries are booked for a set day with a roughly three-hour arrival window, which may vary further out of town.
· We ask for 24 hours before any delivery change, since the route and crew are already committed.
· White Glove Delivery covers getting the piece into the room, assembling it, and clearing the packaging.
· Because both distance and load affect it, the delivery fee is quoted against your specific order.
Two constraints are worth flagging up front. If a hallway, doorway, or stairwell makes maneuvering genuinely unsafe, the piece is set in the nearest suitable room and final placement is yours. Old furniture is not moved or hauled away by the delivery team; plan its removal ahead of delivery day.
Have the route clear inside and mention any exterior obstruction ahead of time so the day is not lost. Secure children and pets while the crew is working, and check the order for accuracy before they leave.
Pickup is appointment-based rather than walk-up, so the order can be ready when you arrive. Durham customers are best positioned to use appointment pickup, since the S Miami Blvd location is a local drive rather than a cross-county trip. Vehicle measurements matter, as does bringing straps and a second pair of hands; loading is the customer's responsibility.
We store paid orders for up to 60 days at no cost; beyond that window, arrange an extension or items may be forfeited and donated to Restore.
Read the full delivery and pickup policy
Timing, Financing, and Warranty
On timing: many items are in stock and available for immediate or same-day delivery or pickup. Special orders vary with manufacturer availability, holidays, and custom work; the team can give a clearer estimate at or before point of sale.
On assembly: factory-direct items need minimal light assembly and arrive with instructions, hardware, and basic tools; delivery crews assemble and remove packaging.
On financing: we work with Snap, Synchrony, and Wells Fargo, with options for a range of credit types with monthly payments, subject to approval and each program's terms. Snap advertises approval decisions in seconds and lease-to-own amounts up to $5,000. We accept financing, Visa, Mastercard, Discover, or cash.
On coverage: everything sold carries a manufacturer warranty, which varies by manufacturer, and an optional 5-year protection plan is available, priced by what is covered.
A Family Business, Not a Chain
Jenny, Scott, and their kids live in Apex, which is also where Capital Discount Furniture began. They built the business from the ground up, and they stay active in the community and with Hope Community Church, looking for ways to give back.
What that means for a Durham buyer is pricing set in-house rather than by a corporate office, sold factory direct and backed by a best price guarantee. Recognition includes more than 1,300 five-star Google reviews and WRAL Voters' Choice Award, Cary Living's Diamond Award, Indy Week's Best of the Triangle, and Cary Magazine's Maggy Award.
Brands on the floor include International Furniture Direct, Craftmaster, Southern Motion, Artisan & Post, Stearns & Foster, LMCO, Helix, and Sunset West Outdoor, among others. We also offer Renew Staging & Design, an in-house staging and design service.
Showroom hours are Monday-Friday 11am-7pm, Saturday 10am-5pm, Sunday 12pm-5pm. Call (919) 600-1994 to confirm a specific piece is on the floor before driving in from Durham. Se Habla Espanol.
More about the family behind the store
Outside Resources
For questions that sit outside a sales conversation, these independent sources are useful:
· City of Durham — municipal information and resident services for Durham
· CPSC tip-over and anchoring guidance — independent safety guidance on anchoring dressers and chests
Frequently Asked
What warranty comes with Ashley pieces?
A manufacturer warranty, and its terms are set by the manufacturer rather than the store. An optional five-year protection plan is available separately, priced by what is being covered.
Since you are local to Durham, is it worth coming twice?
Many Durham shoppers do. A first visit narrows the field and a second confirms scale and comfort against the measurements you took at home. Because you are minutes from S Miami Blvd rather than driving in from another county, the second trip costs little.
Can you store my order if my place is not ready?
Yes, up to 60 days from point of sale at no charge. Beyond that, without an arrangement made ahead of time, items may be forfeited and donated to Restore, so talk to us before the window closes.
Can I see Ashley pieces alongside other brands?
Yes, and it is worth doing. The showroom carries Ashley next to Hooker, Liberty, Vaughan-Bassett, Universal, and others, so you can compare construction and finish directly rather than judging one brand in isolation.
Why compare Ashley prices between stores?
Because the same piece is stocked widely, the variable is the retailer rather than the product. Capital Discount Furniture sells factory direct as a family-owned business, which is where the pricing difference comes from, and backs it with a best price guarantee.
Visit the Showroom
If you are shopping for Ashley furniture in Durham, come measure against the real thing. We are at 3921 S Miami Blvd, Durham, NC 27703, open Monday-Friday 11am-7pm, Saturday 10am-5pm, Sunday 12pm-5pm. Call (919) 600-1994 with questions, or start narrowing options online first.
